TFC opened its first service station in 2016. In a few short years, we have expanded our footprint to a significant presence in the Western Cape, as well as parts of the Northern Cape, Eastern Cape, Limpopo, Gauteng and the North West. We are constantly on the look-out for additional opportunities to grow our network in support of our ambitious strategy. Our strategy is built on providing a full retail fuel service, including convenience stores and quick service restaurants, using a multi-partner approach for supply with a strong focus on building solid partnerships and enduring relationships.
Ownership and Governance Structures
- Agrimark Operations Ltd – 58.20%
- Red Navona Properties (Pty) Ltd – 3.88%
- Bourbon Investment Holdings (Pty) Ltd – 22.25%
- Lionshare Energy (Pty) Ltd – 12.48%
- Empowerment and Transformation Investments (Pty) Ltd – 3.19%
TFC is a leading multi-branded fuel and convenience retailer in South Africa with 84 service stations in its network and almost 50% of our retail network alongside national highways.
Agrimark Operations Ltd is the majority shareholder in TFC. Bourbon Investment Holdings (Pty) Ltd holding has the second largest shareholding in TFC. Lionshare Energy (Pty) Ltd was one of the first external B-BBEE investors in TFC, currently holding the third largest shareholding in TFC.
Red Navona Properties (Pty) Ltd and Empowerment and Transformation Investments (Pty) Ltd are amongst the smaller minority B-BBEE shareholders in TFC. The KAL Trust owns 100% shareholding in Empowerment and Transformation Investments (Pty) Ltd.
With the acquisition of PEG Retail Holdings (Pty) Ltd as a subsidiary in July 2022, TFC is well-positioned as a leading black owned fuel retailer with 51% direct black ownership. Through the acquisition of PEG, TFC has established a diversified retail fuel operations business making it the forerunner in transformation in this downstream retail fuel sector. This positioning is unique in the industry and will unlock new opportunities for sustained growth.
As part of the KAL Group family, TFC can leverage shared services from within the broader group. KAL Group’s extensive supply chain and logistics infrastructure, human capital, financial and accounting support functions along with the maintenance of instore technologies, ensure that we are well-positioned to keep our customer and business partner needs and expectations top of mind whilst operating with agility.
We are proud of our efforts to empower our employees through the KAL Trust. Employees are supported with access to housing loans as well as education-related grants. Through ownership via the KAL Trust, our employees can benefit from our growth journey.
Strong Leadership
Our Board of Directors, which is led by an independent chairperson, is responsible for the strategic direction and oversight of the company and generously contribute their passion, time and experience to TFC’s governance. The diversity and skills of the Board ensures that TFC is steered to deliver growth to all our stakeholders. Our Board of Directors work closely with our leadership team to ensure we stay on course to deliver our growth strategy.
Dr Messina is a Director of, inter alia, the Du Toit Group as well as the commercial radio station, Smile 90.4FM. He leverages his breadth of experience in his various roles and regularly engages in inspirational speaking sessions to corporates and events. He is a published author, including the co-author of the internationally acclaimed recipe book, Weskuskos.
He has a degree in Marketing Management and during his final year of study, he accepted an internship at a petroleum company, and has remained in the industry ever since.
Prior to joining The Fuel Company, Jayson held positions at Gulfstream Energy, and Puma Energy as General Manager. He spent five years at Total Energies (formerly Total) achieving success as Commercial Manager, SAP Project Manager and in New Business Development. He also spent two years in Management Development at the TotalEnergies head office in Paris, France.
experience in operations management and logistics management across different industry sectors.
Prior to his appointment as Managing Director and CEO, Sean held the position of Operational Director, responsible for all trade and product related activities of KAL Group.
Sean started his career in 1990 at SA Breweries – with his final executive position being National Operations Manager. He thereafter held executive positions at Sefalana Holdings Company, Derek Brink Holdings and SBV Services (Pty) Ltd. Before joining KAL Group he held the position of General Manager Operations and Subsidiaries at GWK Ltd. He also currently serves as Deputy Chairman of the agricultural business chamber, AGBIZ.
Hands-on Management
TFC’s Managing Director, Jayson Abrams embodies the philosophy that at this company “people are at the heart of everything we do”. A true peoples-person, Jayson’s extensive experience in the oil industry and his background in marketing, accounting and strategy development, positions him to lead with distinction and purpose.
At our service stations, hands-on management is every bit as important. Each of our service station teams are placed in the care of a Site Manager, who is hand-picked and trained to deliver a consistent and superior customer experience. In each region, Site Managers are supported by an Operations Controller and a Regional Operations Manager ensuring sites are well-run.
Our Way of Doing Business
The difference we make to our customers, business partners, staff and communities is what drives our behaviour. We strive for all our stakeholders to be better off because of our existence, and we are relentless in our pursuit to ensure that we remain “a place where people still count”.
